How do you stand out in a world where people are OVERWHELMED?

Two ways: SIMPLIFY and CLARIFY!

Recently, I accompanied Shauntai (my wife) to the grocery store and was quickly overwhelmed with how many brands and types of toothpaste there were.  In the typical Target store, you confront rows of over sixty options, including pastes with whitener, tartar control, breath-freshening, baking powder, tube and pump, in over a dozen different brands (what ever happened to just plain ole Crest) .

Let’s be honest: We all FEEL overwhelmed. Our DVD players have more functions that we can learn.  When something goes wrong, few of us know what to do.

Additionally, we ARE overwhelmed. Everyone you deal with is overwhelmed.  Whatever you want to communicate to them, you must learn to do it simply and clearly.

The first rule in communication is:
Communicate so that you cannot be misunderstood.

Clarity inspires trust. We worry about the opposite: we fear that people we do not understand may be concealing something.  We suspect the confusion might be a smoke screen, intended to keep us from the truth.

Clarity inspires faith. We assume, as jurors assume when they hear expert witnesses, that a person who communicates clearly understands her subject.  I remember reading somewhere where a leading jury conslulting firm discovered that people regard “clarity” as the signal trait of a true expert!

Here’s The Point:
Make yourself clearer, and people will think you’re an expert.

What tips do you have to share that’ll help others to simplify and clarify their message/product/service?

Conventional wisdom says you need a mentor to help you get to where you desire to be.  This conclusion, however, is based on a faulty assumption.  The sources of this wisdom confused coincidence with a cause.  No doubt many successful people have had mentors, but, knowing that doesn’t prove the person succeeded because of their mentors.  For all we know, they might have succeeded in spite of them.

The reason that many successful people had mentors is that people destined to succeed ATTRACT all kings of people, including mentors.  They attract mentors, fans, followers, and even HATERS.  So the way to attract a mentor is to display those traits that will lead you to success anyway.  Like begets like.  Birds of a feather flock together.  Will a mentor lead you there?  Perhaps.  Will one help you in some smaller way?  No Doubt.

Here’s my advice: Don’t seek just ONE mentor.  Instead, focus on doing the things that might attract people, including mentors.  If you do find a mentor, make sure you include others.  Remember, mentors are people, people are fallible, and even gifted doctors misdiagnose.  Fortunately in many of those cases, the patient sought second and third opinions.  YOU SHOULD TOO!

Having just one mentor is overrated;
having several is not.

What do you think?  Do you agree or disagree?

FYI: I thinking about starting a mentoring group this Spring.  If you are interested and live in the greater Chicago area—please email me (urban.pastor@gmail.com) and I will outline the details for you.

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