How do you stand out in a world where people are OVERWHELMED?

Two ways: SIMPLIFY and CLARIFY!

Recently, I accompanied Shauntai (my wife) to the grocery store and was quickly overwhelmed with how many brands and types of toothpaste there were.  In the typical Target store, you confront rows of over sixty options, including pastes with whitener, tartar control, breath-freshening, baking powder, tube and pump, in over a dozen different brands (what ever happened to just plain ole Crest) .

Let’s be honest: We all FEEL overwhelmed. Our DVD players have more functions that we can learn.  When something goes wrong, few of us know what to do.

Additionally, we ARE overwhelmed. Everyone you deal with is overwhelmed.  Whatever you want to communicate to them, you must learn to do it simply and clearly.

The first rule in communication is:
Communicate so that you cannot be misunderstood.

Clarity inspires trust. We worry about the opposite: we fear that people we do not understand may be concealing something.  We suspect the confusion might be a smoke screen, intended to keep us from the truth.

Clarity inspires faith. We assume, as jurors assume when they hear expert witnesses, that a person who communicates clearly understands her subject.  I remember reading somewhere where a leading jury conslulting firm discovered that people regard “clarity” as the signal trait of a true expert!

Here’s The Point:
Make yourself clearer, and people will think you’re an expert.

What tips do you have to share that’ll help others to simplify and clarify their message/product/service?

Quick: Explain Sunday’s message in three sentences to your eight-year-old niece or nephew (scroll down to the end if want to see my explanation).

Why:  The point here is to test your ability to communicate complex ideas in simple language.

In my opinion, the problem with preaching is that most preachers try to be deep instead of being effective.  I know many preachers who are thrilled to spend precious time explaining the syntax and morphology of a word while people are one decision away from moral, financial, relational, & marital ruin.

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The BlackBerry Bold (my preferred device), Apple iPhone 3GS, Palm Pre, and a host of other smartphones all promise to help us accomplish more.  Unfortunately, we live in an age where we’re encouraged to purchase gadgets that allow us to do many things at the same time.  It’s called multitasking and, in my opinion, it’s overrated and may be the greatest leadership lie ever told!  That’s right, I said it!

Multitasking is the ability of a person to perform more than one task at the same time.  When you’re going back and forth between complicated projects, it is impossible to focus properly on each one.  “Researches call this task switching, an action, that, itself, requires time and energy.  Depending on how many tasks you’re juggling, you could be losing 20 to 40 percent of your time, because you have to reengage your focus and thoughts.” (“Executive Control of Cognitive Processes in Task Switching,” Joshua S. Rubinstein, U.S. Federal Aviation Administration, Atlantic City, NJ; Journal of Experimental Psychology – Human Perception and Performance, Vol. 27, No. 4).

I’ve discovered both life and ministry require a certain amount of juggling.  Few days play out in an orderly, linear sequence.  Speaking on the phone to a member, client, or colleague while you’re reading a report or typing an e-mail might not cost you that much.  But, doing so while you’re preparing a report or message might.  At the very least, it will slow you down and result in sub par work.  To increase your focus and performance when concentration is critical, cut down on multitasking.

A few suggestions:

1. Turn off your e-mail alarm (who needs to be alerted to spam or useless facebook updates).  Check it regularly when it’s convenient for you – not when it interrupts you.
2. Block out time for projects that require intense focus such as sermon preparation, budget forecasting, vision/planning, writing, drafting a presentation, or conducting analysis.
3. Forward your calls to voice mail and close your door if necessary.  Let people know that you’re working on a project.  If you don’t have a door, put up a sign.
4. When possible, schedule important phone conversations when you know you’ll have no distractions.
5. Never work on something else while you’re on the phone.  The person on the other end knows when you’re writing an email while you talk, and it’s probably irritating him or her.

Organize your work so that you can do ONE THING at a time and do it well.  The payoff will be substantial!