My late father, Dr. Clarence E. Stowers Sr., would always tell me, “Son, find a story and tell it well.”  I didn’t quite understand then, but I do today!  To steal one of the ancient slogans in advertising, “your brand is the truth about you, well told.”  This year many resolved to make lasting changes and become the best version of themselves.  I call it Version 2.0 – The me God wants me to be.  In order to upgrade to Version 2.0, I encourage you to spend time pondering the following questions:

So Who Are You?

Like every organization, every person has a dozen good stories that reveal that person.  Stories move people. Stories excite people. Stories change people.  Your task is to write your story – the true story.  Ask for input from someone who knows you well; someone who can give you perspective.  Start there.  Get help, if necessary, but do it TODAY!

What Do You Do?

Most banks (Pre-Mortgage Crisis Meltdown) almost always ask this question of organizations that come to them for money.  It’s a simple question, but the answers often are not.  You must answer simply, too.  Otherwise you will confuse people.  If it sounds like you do many things, or too many seemingly unrelated things, people will assume you cannot do any of them well.  Here’s an assignment: Ask and answer “What do you do?”  Show it to four people whose opinion you value and ask them:

  1. Is it clear?
  2. Is it simple?

What Difference You Are Making?

Can you describe what difference you are making in three sentences or less?  Are you ready for this challenge?  Marketers often refer to the necessity of defining one’s “point of difference.”  You must not merely answer what makes you different, but how what you do makes a difference for others.  Ask and answer “What difference am I making?”  Show it to four people whose opinion you value and demand they be ruthlessly tough with their answers.

There are other questions, too; I doubt this list is exhaustive.  But I think I have covered the major ones.

Question: What other life-changing questions do you currently ask?

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