While attending grad school @ The University of Missouri I joined
Toastmasters (great networking opportunity & our church has a
chapter). While there, I ran across fellow
Toastmaster Jim Nudelman’s 4-step process for writing an Elevator Pitch.
The Pitch is a 10-15 second focused introduction of your “value proposition” that
can be given in an elevator when someone asks, “tell me about yourself.”
Here’s his process:
Step 1 — Begin with an ACTION PHRASE that is NOT a noun. (”I am a
__________” but don’t use a “label” in the blank. You don’t want
people to put you in a box.)
Step 2 — Add a one sentence statement about what you DO. (”I do _____________” What do you help people or businesses do?)
Step 3 — Give a statement of the SPECIFIC IMPACT. (”People who utilize my
process find _________” list one or two things from the perspective of your
potential employer.)
Step 4 — End with a CALL TO ACTION. (”I am looking to be introduced to
_______________” be specific! If you ask for something non-specific you
are likely to get it. What good it that?)
Here’s my pitch:
“My name is Clarence Stowers. I am a master of empowering people &
growing leaders. I teach people how to how to trust God and believe in themselves to accomplish great things. People who attend our church live empowered
lives and pursue excellence in every area of their lives. Please introduce me to people who you believe
are living beneath their potential.”
Thanks!
Let me hear your pitch…
Here’s mine – for food.
Hi, my name is Darius. I’m a creator of original and easy recipes. I help people make easy and delicious meals that they can cook in no time at all. People who have tried my dishes have loved them and like to make them for their family. Please introduce me to anyone who thinks cooking is difficult – I want to help them.
Darius,
Man, that’s excellent – have you had a chance to use it? What were the results?
Thanks!
Actually – I’m going to try this – BUT in the non-conventional way. I think if I do it traditionally I’ll be limited to a 1:1 ratio, meaning it’s only as effective as the number of times I say it – and then even that has variables (intonation, inflection, who I say it to, who hears me, if it’s noise around me, if the person is really listening, if the person had a bad day, etc.)
Give me a few months. I’m working on a more global effect to the same concept – I’ll be sure to let you know how it turns out.