Jesus was an innovative teacher who taught in an innovative way.  He came on the scene to explain God to a group of people who were confused about God.  They saw God as as distant, demanding, and unapproachable.  Therefore, Jesus used word pictures, parables, and fatherly imagery to show how God desires a relationship with His people. Jesus’ innovative way of teaching upset the status quo and ultimately played a part in His crucifixion and death.

What’s the lesson:  Innovation is costly!

Jeff Bezos, CEO of Amazon.com recently shared his approach to innovation—both how to do it and how to stay focused when critics question high-risk projects.  You can read the entire article HERE.

He said:

I believe you have to be willing to be misunderstood if you’re going to innovate. That’s actually a serious point. If you’re going to do something that’s never been done before – which is basically what innovation is – people are going to misunderstand it just because it’s new.

Jeff Bezos, Founder & CEO of Amazon.com (BusinessWeek.com April 17, 2008)

I agree with Bezos’ thoughts on innovation and see why most leaders play it safe and copy others.  Innovators drink from the fountain of being misunderstood while ultimately paving the way for others.

Question: Do you agree or disagree with Jeff Bezos’ statement?

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