We were not created to have miserable and joyless lives. We were created to have abundant and joyful lives. But most of us, such a life is elusive at best and seemingly impossible at worst. Why? We have too much going on and are constantly inundated with requests to buy more and do more. The result is life that drifts towards complexity and paralyzes us from being productive. It’s no secret I enjoy using Apple products and admire Steve Jobs.
I’m not an Apple fanboy, but, I own an iPhone, MacBook, iMac, and Apple TV. The genius behind Apple IS NOT what they make, market, and sell. It’s what they’ve decided NOT TO DO. A few months ago, while reading the Cult of Mac, John Sculley, former CEO of Apple explained what makes Steve Jobs (Apple’s CEO) unique.
He said:
“What makes Steve’s methodology different from everyone else’s is that he always believed the most important decisions you make are not the things you do – but the things that you decide not to do. He’s a minimalist.”
John Sculley, former CEO of Apple, as quoted on the Cult of Mac (October 14, 2010)
Question: Have you created your NOT TO DO list for 2011?
That'll preach right there reverend!
Funny you'd say that because that's our church's theme for 2011. "Simplify." We want to become better at what we already do relatively well and stop doing "other stuff" so we can resource what works.
Hmmm…I think I'll post my 2011 NOT To Do list on the 31st.
Honestly, I'm looking forward to reading your list and like Santa, I'll be checking it twice…Keep pushing & reaching for God's best!