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The Wait Was Worth It: Lessons on Patience and Preparation
By the next decade, the most successful companies will not be the most agile but rather those that adopt a strategic waiting game.
Netflix exemplifies this strategy, having waited nine years before launching its streaming service. Founded in 1997, Netflix introduced streaming in January 2007. During this period of anticipation, the company did not remain idle. Instead, it diligently built a thriving DVD-by-mail business, achieving milestones such as reaching 1 million subscribers by 2003 and delivering its billionth DVD by 2007.
Waiting can feel like a punishment in today’s fast-paced, results-driven world. Deadlines loom, competitors move ahead, and opportunities slip by while we’re neutral. But what if the waiting isn’t wasted time? What if it’s the most valuable season for growth and preparation?
Everyone, at some point, faces seasons where progress feels stalled.
Whether you’re a leader navigating a career plateau or someone waiting for a personal breakthrough, these moments are rarely as idle as they appear. Waiting can be the most valuable time to recalibrate, build resilience, and prepare for future opportunities. Here’s how anyone—leaders and individuals alike—can embrace these seasons and discover that the wait is worth it.
Understanding this can help frame waiting as an asset rather than a hindrance.
The Struggle: Waiting in a Results-Driven World
At a time in my career, everything felt like it was on hold. I worked hard, strategized, and executed plans precisely, but nothing seemed to move forward. Watching peers step into opportunities while I remained limbo left me questioning my direction and progress. If you’ve ever felt stuck, you know the frustration of asking, “Why isn’t anything happening?”
Many equate constant activity with success. Yet, the most impactful growth usually comes during moments of pause—when we take time to reflect, reassess, and realign.
This transition from frustration to clarity starts with a shift in mindset.
The most impactful growth usually comes during moments of pause—when we take time to reflect, reassess, and realign.
The Breakthrough: Recognizing the Purpose in the Pause
The key to overcoming the frustration of waiting is shifting your perspective. Instead of viewing delays as setbacks, see them as preparation. Waiting isn’t about inactivity; it’s about alignment. Behind the scenes, resources are positioned, relationships are cultivated, and you are refined for what’s next.
Take a moment to reflect:
What if your current waiting season is part of a more significant strategy? What if the delay is setting you up for a more substantial win?
Such moments offer a rare chance to gain perspective, revealing the opportunities hidden within the pause.
Waiting isn’t about inactivity; it’s about alignment.
Sometimes, the hardest thing to do is nothing at all.
For high achievers, doing nothing feels counterproductive.
But waiting is not passive; it’s about active trust. It’s believing that progress is being made even when it’s not immediately visible.
High performers often see "doing nothing" as a waste of time, but reframing it as "strategic patience" changes the perspective. This time is ripe for inner work, such as strengthening mental agility, honing decision-making skills, and exploring creative solutions for future challenges.
The Growth Mindset: Use this time to develop patience and resilience. Waiting can feel like wasted time, but it’s often where the most significant internal growth happens.
Leverage the Pause: Consider this an opportunity to evaluate long-term goals and assess the alignment of your actions with your vision. Is the path you’re on the right one?
Reflection: Consider how previous waiting seasons led to better outcomes than if you had rushed.
Action Step: Reflect on this question: What is this season of waiting teaching me? Journal your thoughts, identify skills you can improve, or discuss them with a mentor.
Just because you can’t see it doesn’t mean it’s not happening.
Progress is often invisible before it becomes evident.
Consider a seed buried in the ground—though unseen, it’s growing roots, preparing to break through the surface.
Trust that unseen work is happening. Remember that preparation takes time, whether you’re waiting on a promotion, a personal breakthrough, or clarity for your next steps.
Patience during these times often translates into deeper readiness and stronger outcomes.
Practical Perspective: Consider industries where long-term preparation is key—like product development or market expansion—and apply that mindset to your growth.
Action Step: Write down an area in your life or work where you feel delayed. Then, list potential ways this season might prepare you for a breakthrough.
Progress is often invisible before it becomes evident.
Timing isn’t about speed; it’s about alignment.
Have you ever felt rushed to meet a deadline only to realize it wasn’t as urgent as it seemed?
Often, our perception of time is misaligned with what’s truly needed. Great leaders know that opportunities taken too soon can overwhelm them, while those embraced at the right time align perfectly with growth and capacity.
For leaders, this means letting go of the urge to force progress and focusing on readiness and strategic alignment.
- Key Insight: Timing isn’t just about hitting targets; it’s about creating long-term value.
- Action Step: Determine how your circumstances might position you for future success.
What you do while you wait determines what you see when it’s over.
Waiting isn’t about sitting still; it’s about preparation. Use this time to:
- Trust the Process: Believe that waiting is part of the journey. Trust builds resilience and reduces unnecessary stress. Use this time to reflect on past successes that emerged after waiting and how they prepared you for greater challenges.
- Sharpen Your Skills: Develop new competencies that position you for future opportunities. Whether it’s learning a new technology, refining your communication abilities, or mastering leadership techniques, this is your chance to upskill and add value to your personal and professional toolkit.
- Strengthen Relationships: Invest in your network—mentors, peers, and team members—to build a support system that enhances your effectiveness. Use this season to foster stronger connections through meaningful conversations, collaboration, and mentorship.
- Expand Your Vision: Take this time to explore new perspectives or industries that might complement your existing goals. Expanding your understanding can open doors to unexpected opportunities.
- Action Step: Choose one area to focus on during your waiting season, whether it’s personal growth, skill development, strengthening your team, or broadening your horizons. Outline specific actions and track your progress regularly to stay motivated.
Why Waiting is Strategic
The marketplace values speed, but strategic leaders understand the power of timing. Waiting can offer opportunities to strengthen your position, refine your vision, and make choices that yield long-term rewards. Here’s why waiting can be a competitive advantage:
- Better Decisions: Rushed decisions often lead to costly mistakes. Waiting allows for thoughtful consideration, thorough analysis, and input from trusted advisors, resulting in more effective outcomes.
- Enhanced Strategic Planning: Use waiting periods to revisit your goals and recalibrate your strategies. This intentional pause can reveal gaps or opportunities you might have missed in a rush.
- Increased Readiness: When the opportunity comes, you’ll be fully prepared to seize it. Preparation during waiting ensures that you enter each new phase with confidence and competence.
- Long-Term Impact: Immediate results are fleeting; well-timed actions create lasting change and sustainability. Leaders who understand this shift from speed to strategy ultimately build stronger foundations for success.
- Strengthened Relationships: Waiting provides the time to nurture key professional relationships and build trust within your network, which can become invaluable assets when opportunities arise.
Strategic leaders understand the power of timing—well-timed actions create lasting change.
Closing Thoughts: The Wait Was Worth It
When the opportunity comes to fruition, you’ll realize that the waiting wasn’t wasted—it was necessary. Your waiting season wasn’t about stalling; it was about preparation. Those who embrace waiting as part of their journey find that the most significant wins come not from rushing but from readiness.
As marketplace leaders, remember this: Timing isn’t just about meeting deadlines; it’s about creating impact. Trust the process, embrace the waiting, and prepare for the moment when the right time comes.
Ultimately, waiting becomes not a barrier but a bridge to sustained success and meaningful impact.
This week, take intentional steps to shift your perspective on waiting. Reflect on the areas where you’re being prepared and commit to making the most of this season. In the end, you’ll look back and say the wait was worth it.
Ultimately, waiting becomes not a barrier but a bridge to sustained success and meaningful impact.