There’s an old saying: Winners never quit and quitters never win. Wrong! What if I told you that successful people quit ALL THE TIME. Would you believe me? If not, I challenge you to keep reading.
Every new business, project, career, or ministry starts out exciting and fun. Eventually it gets harder and less fun, until it hits a low point (really hard), and it’s not much fun at all. Consequently, you find yourself asking if the goal is even worth the hassle.
According to bestselling author Seth Godin, what really sets successful people apart from everyone else is the ability to escape dead ends quickly, while staying focused and motivated when it really counts. He calls it “The Dip.” Successful people quit fast, quit often, and quit without guilt-until they commit to beating the right Dip for the right reasons.
Successful people seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can become number one in your area, you’ll get more than your fair share of profits, glory, and long-term security.
Unsuccessful people, on the other hand, fall into two basic traps. Either they fail to stick out the Dip, come to a moment of truth, and then give up. Or they never even find the right Dip to conquer.
Whether you’re a pastor, church leader, entrepreneur, manager, or supervisor, I encourage you to pick up a copy of “The Dip” and read it over the holidays. It will help you figure out if you’re in a Dip that’s worthy of your time, effort, and talents. If you are, “The Dip” will inspire you to hang tough. If not, it will help you find the courage to quit-so you can be successful at something else.
What are you willing to quit in 2011 in order to be successful?
