The Great Facebook & Instagram Outage Lesson: Dig Your Own Unshakable Well

The Great Facebook & Instagram Outage Lesson: Dig Your Own Unshakable Well

In the early 2000s, the board of directors forced Steve Jobs, Apple's co-founder, out of the company. Jobs had been a critical figure in the company's success, having overseen the development of iconic products such as the Macintosh, the iPod, and the iPhone. However, he clashed with the board over his management style and the company's direction, leading to his ousting.

Following his departure from Apple, Jobs embarked on personal reflection and soul-searching. He realized that his mistake could have been relying more heavily on someone else's platform, which had resulted in his being removed from Apple. As a result, he decided to create his own platform, Pixar, a company that would allow him to showcase his unique vision for the future of entertainment.

Pixar initially started as a computer hardware company, but they quickly shifted their focus to developing animation software. Steve Jobs, the founder, recognized the potential of animation to transform the movie industry and went all-in to ensure Pixar's success.

In 1995, the company released its first feature film, Toy Story, a massive commercial and critical hit. Pixar continued producing blockbuster films, such as A Bug's Life, Monsters Inc., and Finding Nemo. I will revisit this story later in the article.

This week's brief outage of Facebook and Instagram served as a jarring wake-up call: the rented digital platforms we've come to rely on for our businesses and online presence are ultimately not under our control.

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The Great Facebook Outage Lesson

This week's brief outage of Facebook and Instagram served as a jarring wake-up call: the rented digital platforms we've come to rely on for our businesses and online presence are ultimately not under our control. While undeniably convenient, they can go dark at any moment, leaving us high and dry, scrambling to reconnect with our audiences and customers.

The lesson is as clear as a desert mirage: we must dig our own wells before the thirst sets in. By building a robust, self-sufficient platform that we truly own and govern, we insulate ourselves from the whims and failures of third-party rentiers.

This self-made oasis should comprise several key elements:

  1. A Website You Fully Own: No more renting digital real estate. Your website is your sovereign territory on the internet, where you make the rules and set the terms of engagement. It's your impenetrable home base, unshakeable by external forces.
  2. An Email List Under Your Control: With your email list, you own the direct line of communication with your tribe. There are no algorithms, no intermediaries—just an unbroken pipeline to the inboxes of those who matter most. This connection can never be blocked or disrupted.
  3. An Instantaneous Text Alerting System: In today's age of fracturing attention, reach your people immediately through the communication channel they're guaranteed to see. With your owned SMS systems, you're never accountable to someone else's pipes.
  4. Internal Team Collaboration Channels: Keep your crew connected, aligned, and productive through digital spaces you control and manage. Efficient teamwork and flawless execution are vital competitive advantages.
  5. Streamlined Opt-In and Follow-Up Processes: Effortlessly guide new leads into your world on your own terms. With automated systems under your watchful eye, every prospect can stay caught up when the rented streams run dry.

The lesson is as clear as a desert mirage: we must dig our own wells before the thirst sets in.

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By piecing together the different pillars of your self-governed platform, you can avoid being a "digital sharecropper" and subject to your landlords' whims. If the domains you rent fail, you can easily switch to your fully owned domain and continue serving your audience without problems. Let's return to Steve Jobs' story to see how he applied this lesson years later when he returned to Apple. 

He transformed Apple into a self-governed empire by creating iTunes, the Online Store, and an ironclad ecosystem, resulting in a self-sustaining oasis that was unshakable by external forces. 

The moral of Jobs' story is that true visionaries should build their empire on self-reliance and control their destiny by digging their own wells. Don't rent land to build your empire, as it can vanish overnight. Cultivate self-reliance by owning your platform.

Never be caught up with resources when you need them the most. Instead, take the initiative to cultivate a strong foundation that will provide you with the necessary tools to secure your future success. By doing so, you can ensure that your business or audience will continue to grow and thrive.

Remember that self-reliance is crucial in achieving this goal, as it will help you become more resilient in the face of any challenges.

When the rented domains inevitably fail, you can easily switch to your fully owned domain and continue serving your audience from the depths of your well-stocked waters.

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If you are ready to take the initiative towards securing your future success, start cultivating a strong foundation today. Don't wait until you are caught up with resources when you need them the most. 

Remember, self-reliance is key to becoming more resilient and achieving your goals. So, take action now and invest in yourself to ensure that your business or audience continues to grow and thrive!


How You Start Makes a Difference

How You Start Makes a Difference

In the 2000 British Open, Tiger Woods, renowned for his exceptional golf skills, faced the historic course of St. Andrews. As he stood at the first tee, the importance of his initial shot in setting the tone for the entire tournament was palpable.

With remarkable focus, Woods chose a straight path, avoiding the notorious bunkers and roughs that symbolized life's challenges and missteps. This deliberate and skillful choice was more than just a strategic play in the game; it was a profound lesson in life.

Tiger's decision to aim true and clear of the hazards echoed the vital principle of beginning with intent and precision. His triumph in that tournament, characterized by his initial direction and unwavering focus, beautifully illustrates that in life, much like in golf, how we start can significantly impact our journey.

Tiger Woods' masterful start at St. Andrews, steering clear of obstacles and focusing on his goal, mirrors the essence of our own paths in life, setting a perfect segue into our exploration of how the principles of golf can enlighten our approach to personal growth and success, as we delve into the deeper aspects of rebuilding and resilience in our lives.

The Direction You Choose Determines The Destination You Reach.

Just like in golf, the way you begin affects everything that follows. Rebuilding isn't just about creating something new; it's about correcting past mistakes. The first step isn't just a move; it's a mindset. A good start in rebuilding sets the tone for success, just like a good tee shot in golf. Whether it's life, relationships, or faith, how you start makes a huge difference.

Rebuilding isn't just about creating something new; it's about correcting past mistakes. The first step isn't just a move; it's a mindset. 

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Truth is The Foundation of all Rebuilding.

The Stockdale Paradox

The Stockdale Paradox is the mindset of holding two seemingly contradictory beliefs simultaneously: maintaining unwavering faith in the ultimate triumph and success while facing the brutal realities of the current situation.

It was named after Admiral James Stockdale, who was a prisoner of war in Vietnam for 7 years. He emphasized the importance of confronting the harsh truth and being determined to overcome challenges, all while maintaining hope and faith in a positive outcome. The Stockdale Paradox highlights the need for resilience, adaptability, and a balanced perspective under challenging circumstances.

Connection Fuels Compassion and Compels Action.

Identifying with the need means feeling the weight of what's broken and owning it. It's not just about understanding the problem intellectually but feeling it emotionally. When you identify with the need, it becomes personal, and the motivation to act becomes stronger. This step moves you from detached observation to passionate participation.

Identifying with the need means feeling the weight of what's broken and owning it.

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Taking Ownership is The Birthplace of Change.

Taking responsibility means moving from "someone should fix this" to "I will do something about this." It's about shifting from blame to ownership, from excuses to action. Personal responsibility is empowering—it's recognizing that you have a role to play in the rebuilding process. This step is about commitment, deciding that you will be part of the solution.

Be Patient - Rebuilding is a Journey, Not a Sprint.

Just like in golf, you won't hit a hole-in-one every time. There will be setbacks and challenges. Embrace each step, knowing that every effort contributes to the final goal. Celebrate small victories along the way. They are signs of progress. Patience doesn't mean inactivity; it means persistent, consistent action toward the goal.

Rebuilding is not Just for You; It's For All Who Will Come After You.

Your efforts to rebuild aren't just about improving your own situation; they're about leaving a legacy. When you rebuild something in your life, you're setting an example for others to follow. Your courage to start right, evaluate honestly, take responsibility, and step out of your comfort zone inspires others to do the same. The walls you rebuild today will become the shelter for others tomorrow. Your journey of rebuilding is a testimony of hope and resilience that will encourage many.

Patience doesn't mean inactivity; it means persistent, consistent action toward the goal.

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In conclusion, just as Tiger Woods demonstrated at St. Andrews, the initial direction we choose in life, like a well-aimed golf shot, sets the trajectory for our journey. The lessons from the golf course are profoundly applicable to our personal and professional lives. It's about avoiding the 'woods' of distractions, focusing on our goals, and understanding that the path to success is a mindful blend of strategy, patience, and perseverance.

As we embrace these principles, we not only rebuild what's been lost but also forge a legacy that inspires and guides others. This journey of rebuilding and growth is not just for our benefit but for all who follow, creating a ripple effect of positive change and enduring resilience.

The lessons from the golf course are profoundly applicable to our lives. It's about avoiding the 'woods' of distractions, focusing on our goals, and understanding that the path to success is a mindful blend of strategy, patience, and perseverance.

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Let's carry forward this mindset of careful beginnings and steadfast focus, remembering that every shot in life, just like in golf, counts towards shaping our ultimate destiny.

Today's post was inspired by my recent sermon "How You Start Makes a Difference." I emphasized how the initial steps we take to rebuild areas of our lives significantly influence the trajectory and outcome of our personal growth journey.

If you missed the sermon, you can watch a replay on the church's YouTube channel. During this message I share more insights about making an honest assessment, taking responsibility, getting uncomfortable, community support, and ultimately using your story to help others. Check it out for more motivation on starting your transformation journey.

Stepping into the Unknown: How Waiting Can Lead to Life’s Greatest Adventures

Stepping into the Unknown: How Waiting Can Lead to Life’s Greatest Adventures

In Atlanta, in the present day, Marcus and Tanya, a professional couple, found themselves at a crossroads. They had to decide whether to leave their stable jobs and pursue a venture they were genuinely passionate about. At this moment, they experienced a mixture of uncertainty and excitement for the possibilities ahead.

They spent long nights discussing, planning, and sometimes doubting. This period of contemplation was their stable in Bethlehem, a seemingly ordinary moment that held the promise of a transformative future.

As they decided to leap, they embraced the unknown with faith and hope that this was the path meant for them.

From Marcus and Tanya’s journey, we learn that, much like Mary and Joseph, our most significant leaps forward often come after periods of quiet reflection and anticipation.

Their leap into the unknown is a testament to the most profound changes in our lives, often beginning with a pause, a moment of quiet determination before the promise of a new and transformative path unfolds.

Waiting with Active Anticipation

Have you ever found yourself in a period of waiting? I know I have. It’s a time of uncertainty and anticipation for something significant to happen. And let me tell you, it can be quite a challenging season filled with doubts and questions. But what if I told you that waiting is not a passive state but an active opportunity for preparation and expectation? Let me share the powerful insights I recently gained from my sermon on this topic.

The Pause Before the Promise

During my sermon last Sunday, I discussed the significance of pausing before making a promise. I drew connections between the Bible's stories of Marcus and Tanya and Mary and Joseph.

Like the latter couple, Mary and Joseph experienced moments of doubt and uncertainty but also found solace in periods of quiet reflection and anticipation. This led me to the realization that significant breakthroughs frequently occur after moments of silence and contemplation.

So, what does that mean for us?

The waiting period should not be seen as a delay but as a time of preparation. During these moments of silence, we can find strength for the next step. Just like the grandmother I mentioned in my message who could smell the rain before it arrived (anticipation), the promises of God may not always appear or feel obvious, but they will be fulfilled in due time. We need to hold onto that hope and trust in God’s timing.

Significant breakthroughs frequently occur after moments of silence and contemplation.

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The Breakdown Before the Breakthrough

Another important lesson from the sermon is that before experiencing a breakthrough, there is often a breakdown.

I highlighted the story of Mary and Joseph’s journey to Bethlehem, where they encountered numerous challenges and setbacks. It would have been easy for them to give up or take matters into their own hands, but they persevered through the breakdown.

I can relate to this on a personal level. In my own life, I have encountered insurmountable breakdowns and difficulties. These moments led to frustration, doubt, and sometimes even anger towards God.

Before experiencing a breakthrough, there is often a breakdown.

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However, I encourage everyone to shift their perspective and see these breakdowns as opportunities for growth. Through the process of being broken down, our faith is refined, and we learn to rely on God’s strength rather than our own.

When brought to a place of brokenness, we can genuinely appreciate the breakthrough that comes from God’s hands. In times of struggle, we develop a deeper understanding of God’s faithfulness and learn to praise Him in all circumstances. It’s a humbling but necessary journey.

When brought to a place of brokenness, we can genuinely appreciate the breakthrough that comes from God’s hands.

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God’s Perfect Timing

Reflecting on last Sunday’s message, I am reminded that God’s timing is perfect, even when it feels painfully slow.

There was a 400-year period of silence between the last book of the Old Testament and the birth of Jesus. People may have given up hope during that time, but God was working behind the scenes, preparing for the perfect moment to send His Son into the world.

Reflecting on my life, I realize how often I desire immediate results and become impatient when my prayers seem unanswered. However, I must trust the clockmaker, who sits above time and sees the bigger picture. God knows the perfect timing for each of His promises in my life. It’s a reminder to surrender control and have faith in His plans.

God’s timing is perfect, even when it feels painfully slow.

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Wait Actively, Not Passively

I have concluded that waiting is not a passive state. We are called to engage actively in our waiting period. Instead of complaining or becoming bitter, we should use this time to prepare ourselves and expect what God will do.

I took this message to heart. While waiting, I have committed to sharpening my skills, deepening my faith, fortifying my spirit, and praying new prayers. Waiting has become an opportunity for personal growth and development. Rather than being idle, I actively engage and prepare myself for the breakthrough that is coming.

I recognize that patience isn’t just about waiting; it’s also about maintaining the right attitude. Complaining and becoming bitter will not bring about the desired outcome. Instead, I strive to maintain a positive mindset and trust that God’s plans are excellent and perfect.

We are called to engage actively in our waiting period. Instead of complaining or becoming bitter, we should use this time to prepare ourselves and expect what God will do.

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Conclusion

As I navigate through seasons of waiting, I am learning to embrace the pause before the promise. I am reminded that breakdowns are a natural part of the journey toward breakthroughs, and they serve to deepen my faith and reliance on God. Moreover, I hold onto the truth that God’s timing is perfect, and my waiting is not in vain.

Waiting with active anticipation means persevering, maintaining the right attitude, and trusting God’s faithfulness. It is an opportunity for personal growth, deepening faith, and preparation for the blessings yet to come. So, let us embrace the waiting periods in our lives and actively engage in the process, knowing that God is faithful and His promises will surely come to pass.

If you want to watch “The Pause Before The Promise” in its entirety, you can watch it here.

How To Livestream Using Facebook Live in 10 Minutes or Less

How To Livestream Using Facebook Live in 10 Minutes or Less

I have a confession: I’m a certified geek pastor and make no apologies.

I’ll admit, I wasn’t happy when Facebook made live streaming available to celebrities and those with verified pages (pages with those little round, blue checkmarks right next to their names). Immediately, I Googled every possible phrase to find an alternative and found nothing except Periscope.

Recently, Facebook added the ability to live stream on Facebook Profiles, in Groups, and on Pages. So what does all this mean for churches, pastors, and church leaders who rely on Facebook to communicate with their Facebook communities?  A lot!

How To Stream Live

I use Facebook live to make the sermon stick past Sunday. You can read more about why I chose this format to engage our congregation beyond Sunday HERE.  Find a quiet place and take copious notes while I explain how to live stream using Facebook Live. (more…)

Why Blogging Makes Me Better (and you too)

Why Blogging Makes Me Better (and you too)

Imagine a life without hobbies. I can’t.

Hobbies are often thought of as activities for people who lead quiet, relaxed lives. However, people with full, busy, even stressful lives may need hobbies more than the average person, and benefit greatly from having hobbies in their lives. Hobbies bring many benefits that usually make them more than worth the time they require, according to Stress Management Expert Elizabeth Scott.

I have a few hobbies but none of them have changed my life or brought me as much satisfaction as blogging. In almost too many ways to count, it has changed me and the way I live my life.

In fact, I love blogging so much that I regularly recommend it to others. I started blogging because writing in a journal wasn’t very appealing. But somewhere along the line, my journaling became less about me writing the story and more about the story changing me.

why blog question handwritten on the school blackboard

I started blogging “unofficially” on MySpace as a hobby (remember them). Now it’s a vital part of my professional portfolio. I write on personal development, leadership, finance, relationships, inspiration, and motivation. (more…)

How To Livestream Using Facebook Live in 10 Minutes or Less

The Real Reason Why Change Rarely Works

I’ll admit, as a leader it’s quite easy to get caught up with a vision.

It’s natural because as leader’s we’re encouraged to look out for opportunities and then take the lead in making things happen. But sometimes we find ourselves alone out front and wonder what happened to the people we’re leading? Why aren’t they with us?

Do You Like To Fish?

Take a scenario of a group of people going fishing on a lake. Typical leaders get the vision, jump in the boat and are off to fish straight away. But the rest of the group may take a different approach. As the leaders look back, they find that half the people are still on the river bank.

Some are still prepping their fishing gear. Some are just starting to launch their boats. Others are on the water but are heading in the opposite direction. Some are going in circles, and still others haven’t yet even decided if they feel like fishing after all. That’s when you realize that only leading from the front doesn’t always help facilitate the transition.

A metal toggle switch with plate reading Change and Same, flipped into the Same position, illustrating the decision to work toward changing or improving your situation in life

We have a choice to change or remain the same.

John Maxwell in his book Winning with People admits that patience is not one his strengths. He says:

When I was younger I constantly cast vision for the people in my organization and then left them behind – not a good thing for a leader.

In the past sixteen years, Mars Hill experienced many changes.  But as exciting as that vision of building was, we know now that during the process we left some people behind. There were parts of the process whereas leaders we simply dropped the ball. Here are three humbling lessons learned: (more…)

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