Do Clothes Really Matter? How important is what we wear? Can people look through all the superficial fluff of fashion and see the real us?

The answer? Usually not.

Researchers have come up with scientific evidence to prove that what you wear actually does make a difference in how you influence the world around you.

Let’s face it: First impressions make lasting impressions. As I continue to age gracefully, I’m even more conscious of my appearance and attire. Gone are the days when we can roll out of bed, throw on a jogging suit, and jumpstart your day.


Behavioral scientists tell us that the effect of a first impression is a strong one. The process of sizing you up is something that goes on almost subconsciously. Your evaluation by a stranger takes 30 seconds or less. It can be so strong that it could take as long as five years to erase.

Honestly, I take my style cues from President Barack Obama, bankers, lawyers, and CEO’s. Why? “You never get a second chance to make a first impression.” -Will Rogers


Here’s My Top 20 list of style cues:

  1. The fit of clothing is the most notable thing about your wardrobe; you can buy the most expensive attire but if it is not the right size or does not fit your body proportions correctly it will look sloppy.
  2. Buy the best that you can afford within your budget; quality will not only look better but will last longer.
  3. Black shoes black belt; brown shoes brown belt.
  4. No socks with sandals. PERIOD!
  5. If the suit does not fit in the shoulders, dont buy it; shoulders cannot be altered.
  6. The sleeve of a dress shirt should show from beneath the sleeve of your suit coat, anywhere from 1/4 to 1/ 2 inch.
  7. Invest in quality well-made leather dress shoes – and take care of them; use shoe trees and clean, wax and polish them regularly and they will easily last you a lifetime.
  8. If you wear any kind of sandal, clean your feet, cut your toenails, and make them presentable.
  9. Trim your eyebrows, pluck ear hairs and clip nose hairs, nobody wants to be whispering sweet nothings to you only to see ear hairs blowing in the wind.
  10. Dont dump half a bottle of cologne on, your scent should only be detectable up close and personal.
  11. Wear clothing that is appropriate not only for the occasion but appropriate for your age.
  12. True athletic shoes should be worn while doing something athletic.
  13. Socks should match the pants.
  14. Black actually does go with everything, as does grey.
  15. Every guy should own at least one suit for occasions such as weddings, funerals, job interviews; a navy blue or charcoal grey two-button single-breasted one will serve you well.
  16. A light colored suit is not appropriate for evening functions; it may be wise to invest in a tuxedo.
  17. Brown leather dress shoes do indeed go with navy blue and grey suits and dress pants.
  18. Pocket squares should compliment the outfit and not match identically to your shirt or tie or anything else.
  19. Go bald gracefully, cut your hair short and don’t worry about it.
  20. A man of style will treat others in the same manner that he’d like to be treated in return.

Why not take advantage of the research on human nature and utilize the knowledge to enhance and control how you are accepted? Since apparel covers about 90 percent of our bodies, the clothing you choose makes a significant impact. This is such a critical area, and one in which you can effect the greatest impression.

What did I miss? What would you add to the list?