[22-Oct-2026 03:00:08 America/Boise] PHP Fatal error: Uncaught Error: Undefined constant "ABSPATH" in /home4/cestower/public_html/wp-content/plugins/thrive-visual-editor/thrive-dashboard/inc/app-notification/classes/DbMigration.php:2 Stack trace: #0 {main} thrown in /home4/cestower/public_html/wp-content/plugins/thrive-visual-editor/thrive-dashboard/inc/app-notification/classes/DbMigration.php on line 2 Clarence E. Stowers, Author at Clarity for Your Second Act - Page 127 of 165
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The Most Important 604,800 Seconds

The Most Important 604,800 Seconds

There are 604,800 seconds in a week, and every one of them matters (how you use them is up to you)!

As I age gracefully, I’m learning to appreciate and use the limited time I have.  Twenty years ago, I began to set aside an hour each weekend and ponder this question: What is the purpose of my life?  Here’s a book I recommend to get you started.  Afterwards, I would take notes & craft sentences that describe my life’s purpose.  I encourage you to try this – it really works!

Next, ask yourself how each part of your life (work, friends, family, hobbies) align with or relates to that purpose.  Again, write it down.  Are you spending your time on things that will help you achieve your purpose?  If not, you know you have to make changes.  When your actions are at odds with your goals, you need to make the slight, necessary adjustments.

This may seem like a simple exercise, but very few people do it.  The truth is you probably already know your purpose and goals.  But you may have pushed them off to the side.  Or you may not have aligned your daily actions with your long-term goals.  Doing this exercise will help you to do so.

A few minutes of quite reflection can give your life the clarity and sense of purpose you may lack. To keep your day-to-day choices in sync with your life’s purpose, take a moment to consider your purpose before you make any major decisions or take on any new responsibilities. It will help you remember the precious importance of every second.

Are you up for the challenge?  Do you know your purpose?  I’d love to hear about it!

The Most Important 604,800 Seconds

Four Lessons I Learned From Google's Superbowl Ad

Congratulations to the Superbowl Champions New Orleans Saints – they deserve it!

Last Sunday, over 101 million people (surpassed the season finale of M.A.S.H.) tuned in and saw a great game.  Additionally, I’m led to believe the majority of those watching were equally interested in the commercials.  Many commercials made me laugh out loud (David Letterman, Oprah Winfrey, and Jay Leno & The E-Trade babies), while others confused me (men walking around in their underwear).

In my opinion, Google is the winner… Never thought a search engine would create emotion with a story just from searching…BRILLIANT!  You’ll notice the ad needs no catchy music, artwork, or flashy tricks to tell its story. They’re no gimmicks, no celebrity endorsement, no Photoshopped images, or any dubbed voices.

It’s the simplest of stories: A guy gets a girl.
Even shows you that you don’t have to know how to spell Louvre.


Here’s what I learned from Google’s ad:

  1. Their ad was simple
  2. Their ad showed the power of their product by demonstrating it
  3. Their ad told an entire story
  4. The Google logo was seen throughout. (Kinda nice to know who the actual advertiser is.)

What were your favorite Superbowl ads & what lessons did you learn from them?

The Most Important 604,800 Seconds

The Paradoxical Commandments

Here’s a dose of truth (I call it ‘Friday Flavor’) to start your weekend on the right note.  It’s the weekend, have fun!

People are illogical, unreasonable, and self-centered.
Love them anyway.

If you do good, people will accuse you of selfish ulterior motives.
Do good anyway.

If you are successful, you will win false friends and true enemies.
Succeed anyway.


The good you do today will be forgotten tomorrow.
Do good anyway.

Honesty and frankness make you vulnerable.
Be honest and frank anyway.

The biggest men and women with the biggest ideas can be shot down by the smallest men and women with the smallest minds.
Think big anyway.

People favor underdogs but follow only top dogs.
Fight for a few underdogs anyway.

What you spend years building may be destroyed overnight.
Build anyway.

People really need help but may attack you if you do help them.
Help people anyway.

Give the world the best you have and you’ll get kicked in the teeth.
Give the world the best you have anyway.

— Kent M. Keith, Speaker and Writer
Often attributed to Mother Teresa
because she posted them on her wall

© 2010, Michael S. Hyatt. All rights reserved. Originally published at http://michaelhyatt.com/category/resources

The Most Important 604,800 Seconds

The MISSING ELEMENT That Makes Your Story Great

Think of Roots, The Titanic, or The Book of Eli.

For that matter, think of their characters: LeVar Burton in Roots, Jack Dawson in The Titanic, or Denzel Washington in The Book of Eli.  What do they have in common?  All are GREAT stories and all GREAT stories and have a hero.  Additionally, their stories possess two key elements you should incorporate into your story:

  1. A serious challenge
  2. A hero dealing with challenges and learning something as a result

It’s easy to see why most stories fail.  Try this story from a typical church conference speaker:

My wife and I started this church in 19xx with a few people and a heart to win lost people to Jesus (they leave out the part where millionaire donors foot most of the bill).  Today, we are a thriving mega-church with 15 campuses and a $20 million budget.  We host conferences, trainings, and training resources to help you get to where we are (not stated – but implied).  We are #6 on Church Growth Today’s list of the fastest growing churches in America.

It’s an impressive story, but there’s a problem:

IT’S NOT A GOOD STORY &
IT HAS THE WRONG HERO!

If you want your friends, family, church members (pastors), colleagues, or clients to identify with your story, you must do what great story tellers do:

HELP THEM IDENTIFY WITH YOUR HERO!

Trust me: People won’t readily identify with you, your church, or your company/business for a simple reason:

YOU ARE NOT, AND NEVER CAN BE,
THEIR HERO!

Instead, they are their heroes.  People identify with themselves; they want solutions to their problems.  Unfortunately, they are not interested in helping you reach your goals.  Instead, they are interested in making their own lives better.

The ideal story talks about the person, not about you, your church (pastors), or your company/business.  It puts the listener in that hero’s shoes, and creates tension around some challenge that faced the hero.  Your best stories are not about you; they are about them.  Tell stories that make people the heroes and help them identify with them.  Then they will see how you can help them!  It’s a tough task, but, you can do it!

Did I challenge you to change your story?
If so, how?  If not, why?

The Most Important 604,800 Seconds

The 2nd Greatest Story Ever Told!

Skeptics may debate the validity of Scripture or argue the existence of God, but no one can deny your personal experiences with Him.  When you tell your story of how God has worked a miracle in your life, or how he has blessed you, transformed you, lifted and encouraged you, perhaps even broken and healed you, no one can argue or debate it.  You go beyond the realm of knowledge into the realm of relationship with God.

Today, I challenged our congregation to tell the 2nd greatest story ever – THEIR STORY!  Additionally, I challenged them to write it & share with others how God transformed their lives.  You don’t have to attend Mars Hill to write your story.  In fact, I challenge you to join us and tell the world about Christ’s transforming power!

Here’s how you do it:

Writing Your Story

Will you accept the challenge?