No specs…No “ours does this does yours…”
Not even the name of the product spoken in the ad.
One word to describe this entire ad campaign: Classy. Such a big contrast from ads with robotic space ships or trash talking the competition or the “hey mom, look what I can do” type of ads that we see from the competition.
The Lesson: Focus on the experience & tell a compelling story.
Paint a picture of what could be and what should be!
I’m trying to figure out how the church can show how life “could be” and “should be” with Jesus (John 10:10).
Goodness…they really know what they’re doing don’t they.
