How do you stand out in a world where people are OVERWHELMED?
Two ways: SIMPLIFY and CLARIFY!
Recently, I accompanied Shauntai (my wife) to the grocery store and was quickly overwhelmed with how many brands and types of toothpaste there were. In the typical Target store, you confront rows of over sixty options, including pastes with whitener, tartar control, breath-freshening, baking powder, tube and pump, in over a dozen different brands (what ever happened to just plain ole Crest) .
Let’s be honest: We all FEEL overwhelmed. Our DVD players have more functions that we can learn. When something goes wrong, few of us know what to do.
Additionally, we ARE overwhelmed. Everyone you deal with is overwhelmed. Whatever you want to communicate to them, you must learn to do it simply and clearly.
The first rule in communication is:
Communicate so that you cannot be misunderstood.
Clarity inspires trust. We worry about the opposite: we fear that people we do not understand may be concealing something. We suspect the confusion might be a smoke screen, intended to keep us from the truth.
Clarity inspires faith. We assume, as jurors assume when they hear expert witnesses, that a person who communicates clearly understands her subject. I remember reading somewhere where a leading jury conslulting firm discovered that people regard “clarity” as the signal trait of a true expert!
Here’s The Point:
Make yourself clearer, and people will think you’re an expert.
What tips do you have to share that’ll help others to simplify and clarify their message/product/service?
How many times have you met someone and immediately formed a favorable or an unfavorable opinion about them? Honestly, we’ve all made what I’d like to call, “snap-judgments.” Blink: The Power of Thinking Without Thinking is written by Malcolm Gladwell on how we make decisions about people (and many other things) without full knowledge.
The author describes the main subject of his book as “thin-slicing:” our ability to gauge what is really important from a very narrow period of experience. In other words, spontaneous decisions are often as good as—or even better than—carefully planned and considered ones. Gladwell explains how an expert’s ability to “thin slice” can be corrupted by their likes and dislikes, prejudices and stereotypes.
Whew, that was pretty heavy.
Take a deep breath…relax…are you still with me?
Here’s what Gladwell is saying: People rarely make decisions as a product of long deliberation. They make take weeks to announce a decision but often make the decision in minutes, perhaps seconds.
People do not gather data to make a decision;
they often gather it to JUSTIFY their decision!
They are not accumulating understanding; they are seeking comfort and support. Most decisions are made, and then justified, rather than the other way around.
Therefore, that leads me to one obvious implication: “First impressions are really lasting impressions.” The first impression, with startling frequency, is also the FINAL DECISION.
HERE’S THE POINT:
The first thing to plan for is your first impression.
Why, once a mind is made up, seldom does it change.
Has anyone judged you based on their first impression?
Have you ever judged someone based on your first impression?
Conventional wisdom says you need a mentor to help you get to where you desire to be. This conclusion, however, is based on a faulty assumption. The sources of this wisdom confused coincidence with a cause. No doubt many successful people have had mentors, but, knowing that doesn’t prove the person succeeded because of their mentors. For all we know, they might have succeeded in spite of them.
The reason that many successful people had mentors is that people destined to succeed ATTRACT all kings of people, including mentors. They attract mentors, fans, followers, and even HATERS. So the way to attract a mentor is to display those traits that will lead you to success anyway. Like begets like. Birds of a feather flock together. Will a mentor lead you there? Perhaps. Will one help you in some smaller way? No Doubt.
Here’s my advice: Don’t seek just ONE mentor. Instead, focus on doing the things that might attract people, including mentors. If you do find a mentor, make sure you include others. Remember, mentors are people, people are fallible, and even gifted doctors misdiagnose. Fortunately in many of those cases, the patient sought second and third opinions. YOU SHOULD TOO!
Having just one mentor is overrated;
having several is not.
What do you think? Do you agree or disagree?
FYI: I thinking about starting a mentoring group this Spring. If you are interested and live in the greater Chicago area—please email me (urban.pastor@gmail.com) and I will outline the details for you.
Here’s a fact: Those who are comfortable with the status quo do not grow!
This is because remaining in a comfort zone encourages people to do the BARE MINIMUM. Thus, their only goal is to keep things the same way they’ve always been. To become successful (according to your predetermined standards of success) you must be willing to push yourself outside your safety zone over and over again. In other words, you must plan to escape from the “Prison of Comfort.”
Realize that your comfort zone is holding you back – then step outside of it!
Pushing your limits is like stretching your body. You will know it’s working when you start to feel uncomfortable. When you feel that twinge, be assured that you are inching your way closer to your ultimate goal. Let this be the year you decide to break free from the “Prison of Comfort.” I know you may be afraid, but, I’m encouraging you to be bold and courageous. I once heard someone say, “Courage is not the absence of fear; It’s moving ahead in spite of your fears.”
What would you do if you knew for sure that you would not fail?
My late father, Dr. Clarence E. Stowers Sr., would always tell me, “Son, find a story and tell it well.” I didn’t quite understand then, but I do today! To steal one of the ancient slogans in advertising, “your brand is the truth about you, well told.” This year many resolved to make lasting changes and become the best version of themselves. I call it Version 2.0 – The me God wants me to be. In order to upgrade to Version 2.0, I encourage you to spend time pondering the following questions:
People all over the country are choosing to move their money out of bigger banks and into smaller, community-oriented financial institutions that generally avoided the reckless investments and schemes that helped cause the financial crisis.
Fueled by the personal initiatives of thousands, it’s a grassroots effort that has the potential to shift power in the financial system away from Wall Street and to Our Street. Keith Olbermann of MSNBC got behind the Move Your Money campaign on his show. He believes: “It’s time to make those Too Big To Fail banks just a little bit smaller by moving your money to a local credit union or community bank.”
Stephanie Frost decided that she had been mistreated at her big bank for too long and enough is enough — she’s switching to a small financial institution. She filmed herself going to close her account and posted the video to YouTube:
Dr. Reynaldo Anderson, my fraternity brother posed this question on Facebook: What would happen if churches got behind this movement? As I pondered that question, I estimate church goers give BILLIONS to their churches each year.
Additionally, I’m sure most of it is deposited into bailed-out banks – the same banks that refuse to lend to our members & their small businesses. Imagine what would happen if Protestants, Catholics (net worth estimated @ $1 trillion or more), & all other religions were to band together and MOVE OUR MONEY! I guarantee they’ll call us in for a congressional hearing.
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Best regards,
Clarence E. Stowers, Jr.